Press Release | Great Tastes

Lay's BLT Potato Chips Serve Up Irresistible New Flavor Inspired By Iconic American Sandwich

  4/18/2012

PLANO, Texas, April 18, 2012 /PRNewswire/ -- Lay's, America's most-loved potato chip and a leading brand from PepsiCo's Frito-Lay division, today introduced Lay's Classic BLT-flavored potato chips, a new flavor that celebrates one of America's favorite sandwiches — the bacon, lettuce and tomato (BLT). Lay's Classic BLT-flavored potato chips deliver the taste of a mouth-watering BLT sandwich paired with the crispy texture of the world-famous classic potato chip. The new flavor will first arrive on store shelves nationwide in April, which is also National BLT Sandwich Month.

"At Frito-Lay, our flavor experts find inspiration in all corners of the culinary universe. Our new Classic BLT-flavored Lay's potato chips prove that inspiration is sometimes closer than you think," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "Pairing a delicious sandwich with our tasty Lay's potato chips is an American tradition that helped inspire us to create this new flavor – a simple indulgence that makes more sense together than apart – just like the BLT."

The BLT sandwich became popular when the rapid expansion of supermarkets after World War II made fresh produce more easily accessible year round. Lay's Classic BLT-flavored potato chips harness the traditional taste of the beloved sandwich by featuring the tastes of crispy bacon, refreshing lettuce and a sliver of tomato in every rewarding crunch.

The Lay's brand's introduction of Lay's Classic BLT potato chips also comes as the demand for bacon sizzles. Total bacon sales nationwide have been growing at a rapid pace over the last decade, highlighted by an 11 percent increase from 2010 to 2011.

The new Lay's Classic BLT-flavored potato chips will be available nationwide this month in three sizes: a 1.9 oz. bag for a suggested retail price of $1.09; a 2.9 oz. bag for a suggested retail price of $1.49; and a 10 oz. bag for a suggested retail price of $4.29.

About Lay's 
Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Lay's by visiting www.facebook.com/lays.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/.

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SOURCE Frito-Lay North America

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