Pepsi MAX today will debut a new TV commercial in the U.S. to support its latest -- and biggest -- gaming campaign.

The ad, titled “Disappearing Sanders,” is part of Pepsi MAX’s latest U.S. campaign to bring excitement to fans by inviting them to unlock a Player Pack featuring a variety of National Football League (NFL) legends in the EA SPORTS Madden NFL 25 video game.

The commercial, featuring Barry Sanders, a Pro Football Hall of Famer and the Madden NFL 25 cover athlete, encourages fans to get in the game with Pepsi MAX and Madden NFL 25, and captivates audiences with one of the most frequently asked questions in NFL history: Why did Barry Sanders retire in his prime? 

To participate, a valid code from Pepsi MAX packaging must be used for either a Player Pack or entry into the sweepstakes by Nov. 1. Fans can also enter for a chance to win the grand prize trip to Madden Bowl XX, which includes a meet-and-greet with a participating NFL player. Additionally, there are numerous supporting prizes from EA SPORTS and the NFL. For a complete listing of rules and more information, visit www.pepsimax.com/maddenlegends.